Improves engagement and attention for digital ad campaigns compared to traditional banners
	As a digital complement EDM Increases the reach for traditional Direct Mail campaigns and the ROI on marketing investments
	Fast, easy and fully automated creation process for maximum efficiency
	Quick and easy integration and booking in adservers

Read more about how Gota Media integrated EDM into their product portfolio, found new clients and increased their sales in just 3 months from launch

Relevant follow-up data and reports

New data that makes it possible to evaluate the level of interest and engagement generated by the campaigns:

CTR / Click Through Rate

Total CTR generated by the campaign and number of clicks per individual link.

Swipe Rate

Share of impressions that has led to interaction and a swipe to page 2 in the material.

Continuation Rate

Share of impressions that has seen page 2 that has also led to a swipe to page 3, 4, 5 etc.

Interaction Rate

Share of impressions that has led to interaction with the ad.